I was portion of the marketing team at an ed-tech firm and this is exactly what I learned from my experience. Investing on the wrong digital marketing agency can drain your funds and resources because they lead you down a road to nowhere.
We had been a speedy growing ed-tech company based from Singapore. And after the Series-A round, the marketing team was required to hire internet marketing services pricing to scale our operations. And we did outsource a lot of our operations.
Marketing operations can no longer be segregated into watertight compartments. The various marketing teams have to coordinate, co-work and learn from each others experiments/experiences. Ex: The Content team must sit with the PPC & SEO team to obtain a better knowledge of the requirements the clients. We did not anticipate the down sides with coordination.
We wound up outsourcing Website Development (revamp), Content Writing/Promotion and Social Media Advertising to this particular marketing agency, retaining PPC and SEO in-house. (They were the basic capabilities we had built over the past 24 months)
We chose creativity over industry experience. What we should needed was marketers who would write lead-generation content. Content which is grounded in solid keyword research. And also the website needs to have been converted into a lead- capture engine. In hindsight, this is just what we need to have performed. But what we ended up being doing was produce creative & entertaining content that got us Facebook followers yet not serious customers!
We never saw the marketing1on1 as part of our team. Except for a few meetings, there is almost no coordination. This contributed to a specific disconnect involving the company needs along with the content that had been being produced.
We were more dedicated to setting targets and deadlines for the agency and never really worked together. All we cared about was blogs/week, shares/blog and thats it! I realized 28dexapky gravity with this mistake only after watching this insightful speech by Wil Reynolds of SEER Interactive.
They way you should think about this is that you`re deciding on a strategic partner that might be an extension of their team for the following several years.
Utilizing a marketing agency, especially the first time, really should not be an impulse decision. You ought to plan for an extensive preparation process, in order to avoid wasting your time. Just before beginning the search, you have to think critically regarding what role get in touch with marketing1on1 would play to your business objectives. Whatever your reason whether youre planning for accelerated growth, redesigning your brand, or branching into new territories it needs to be fully formed before you even start in search of agencies.